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RSS Integration: Personalized Online Marketing |
As with most online marketing strategies there is a link between the various facets of marketing. For example there is a compatibility link between a business blog (b-blog) and a forum board. There is also a link between a b-blog and a Really Simple Syndication (RSS) feed.
Allow customers to decide what is most important.
By using an RSS feed in conjunction with your b-blog you are extending a courtesy to your valued customers. They can choose to be fed?blog entries that are compatible with their personal interests. Dont be surprised if they visit at times other than an RSS prompt.
This concept can also be implemented with a content-rich website where new articles are being added on a regular basis. These new articles are a draw to those who access an RSS feed because it allows a hands-free feed of desired information from sources they trust.
An RSS feed allows you the opportunity to become a trusted source for information.
Integrated technology in marketing
Online marketing is the next logical step for brick and mortar stores. Whether you have a store front or find yourself exclusively web-based you can take advantage of available technologies allowing you to maximize the impact you have on prospects and existing customers.
The prospect of merging existing technologies into a comprehensive online marketing plan can be a little disconcerting if you arent really sure how these technologies work or how they perform together.
By spending some time in research or by outsourcing some of the design features that allow the integration to take place you are laying the groundwork that will positively impacting the future productivity of your online business.
Many blogging sites allow the implementation of site RSS at no extra costs to their customers while web browsers like Firefox already have a built in RSS reader that allows the end-user easy access the information they are most interested in.
As your website and/or blog grows you will find more and more people accessing the RSS feature. This is a great tool that provides a motivated list of contacts. Every time you post a new article on your website or post something on your blog the information is quickly directed to the parties most interested.
RSS simply offers another consumer tool that permits your clients to be in control of the information they receive, your job is to provide quality information and quietly allow it to connect with a receptive audience.
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